The High Street v Online agent debate continues when a tweet made by an online agent caused some investigation by Property Industry Eye. A couple of points to remember when reading this…
1. Emoov appear to be using out of date information.
2. Online agent fees are up front & paid even if your property isn’t sold. High Street agents only receive their commission on the completion of the property sale.
A recent tweet by Emoov states…
“When it comes to #estateagent fees, it isn’t as simple as using the same fee for all agents. Across the high-street, the commission charged can vary from anything between 1%-4% depending on where you are in the country.”
The same claim is made in a blog on their website which, as you would expect, said online and hybrid agents “charge much lower, fair fixed fees to sell your home.”
When asked where the 1% to 4% range came from, and whereabouts agents are charging 4%, Emoov said they had taken the range from “this authority source.” (see link below). However, we suspect from its reference to the Land Registry in 2015 that the advice from reallymoving.com is not exactly bang up to date!
https://www.reallymoving.com/help-and-advice/guides/how-much-are-estate-agent-fees
Alex Thorpe of estate agency price comparison website NetAnAgent.com says the average High Street agent fee is just under 1.1%. He also said that high street agents have been lowering their fees in most places.